McProcess
It all started with me noticing that EVs were becoming more prevalent on the road but also in news and social outlets. Hearing the buzz words range anxiety really made me want to investigate what it was like for EV drivers navigating the urban, suburban, and rural landscape. Like with anything new, growth and expansion for the charging network is slow... but getting there.
How It Started
Taking on a case study like this I felt that I needed to do a lot of observation by driving and paying attention to all things that pertain to the EV culture.
I have over 1,300 road miles under my belt just for this project.
I attended an EV Festival.
I became an EV ambassador.
I watched a lot of YouTube videos.
EV Festival Promo Video (I do not own the rights)
Talking with Generation 180 about their mission to get people into EVs.
EV Communites Online
Survey
McMood
Personas and User Map
Top Competitors
Current & Future State
Hot Wheels EV Car
Charging Station
First timeline breakdown
Final Road Map